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Our team members - in the spotlight - Kate Parrish

Kate Parrish

Introduction

I’m Kate Parrish and I’m the marketing manager at Browne Craine. I’m responsible for planning and implementing all of our marketing campaigns and monitoring the marketing budget. Outside of work, I like to stay active – my fiancé and I go out cycling most evenings on our e-bikes, and we also enjoying walking and running together. I love spending time with my family and friends, and I really enjoy reading when I do sit down and relax.

How long have you worked at Browne Craine?

Just over five years.

Why did you choose your career path?

I took Business Studies at GCSE and A-Level and I loved the marketing element of it so I decided that was the career route I wanted to take. While I was still at school, I did some work experience at a marketing agency and found the PR side fun so I applied to Leeds Met. University to study Public Relations. I continued taking on various work experience placements while I was studying as I think it’s important to get as much experience as you can, particularly when certain jobs can be difficult to get into.

I’ll be honest, I didn’t really enjoy University as I was very home sick but my mum and dad told me if I persevered, that it would be worth it – they weren’t wrong, and I’m pleased I stuck it out.

If you weren’t doing your current job, what would be your dream job?

I would have loved to have been a vet or a veterinary nurse, I adore animals. The only thing I wouldn’t be able to do is the “goodbye” part, I’m very emotional. At least the owners of the pets would have some to cry with and it would be very genuine! I don’t have any pets at the moment, although we are on the waiting list for a Hungarian Vizsla puppy and I have partially adopted our neighbour’s cat who basically lives with us now!

What do you love most about your job?

Planning events is my favourite thing – big or small, social or corporate. I really enjoy the social element it brings too – I’m a really sociable person.

Now we’re heading back to work, how did you find working from home?

It suits me down to the ground – it has been really nice spending a lot more time at home. When you’re so busy and working from the office, sometimes you can feel like you’re never at home. I’ve enjoyed having a bit more flexibility – I work really well in the morning so given my gym hasn’t been open, I’ve been starting work at 7.30am so I’ve had more time in the evening which is nice. I’ve also been going out for more walks/getting more fresh air at lunchtime which is something you can miss when you’re in the office as you can often have things to do on your lunch break. I think it’s important to have a good work/life balance and get lots of exercise in.

What do you love most about working at Browne Craine?

The family office vibe – while we have 40 members of staff (myself included), it still has that element of “closeness” to it. Everyone is really friendly and gets on really well. I’ve made some good friends too.

How are you working differently due to Covid-19?

Apart from the pointing out the obvious that we’ve “not been in the office”, not a lot has really changed for me. I’ve been doing a lot more digital marketing, particularly because we’ve not been able to hold any events etc.

How are you supporting your clients through Covid-19? How are they finding it?

I don’t speak to our clients, unless it is for an event, but I do know that the client facing staff are regularly speaking to their clients to ensure they have enough support etc. I’ve been trying to make helpful information widely available for our clients/contact on our website/social media platforms to help those in need. Unfortunately it’s a time game, no-one knows what the impact has been/is going to be, but fingers crossed, we start to see more a positive movement and that we all come out of it the other end.

What do you think your biggest opportunities are right now?

Digital communications – in fact, while we’ve been working at home we’ve done some really good things. While there have been so many negative impacts of Covid-19, we have to try and take some positives out of it too. I saw something on LinkedIn a few weeks ago and it said “Who moved your business forward in 2020, was it your COO, your CEO or Covid-19?” – that was quite powerful and I’m sure there are many businesses out there, us included, who have done things in this period that we could have only been dreaming about last year!

What has been your proudest career moment?

When I first joined the business, no-one had ever done marketing before so it was a completely new concept to everyone. I’m sure my directors won’t mind me saying I had a few tricky customers to convince marketing was for them, but I think one of my proudest moments was when David turned around and said “I really like this marketing stuff” that was when I knew I’d got everyone over the “marketing line” – I was really quite chuffed that I’d made it happen.

 

Peregrine Tiagnet ICAEW